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Strategic Insights

Master Berkonomics with Dave Berkus

Get a graduate course in Berkonomics. Read and apply over 300 insights from Dave, organized from start-up through liquidity event, focusing on the strategic aspects of growth. Share Dave’s principles with your managers and board.

Interwoven with hundreds of Dave’s stories describing his experiences, these books are an indispensable guide for CEO’s, management and corporate boards for:

Sharpening your corporate vision

Strategic planning

Product and price positioning

Building and leveraging your board

Focusing resources for growth

Positioning for a liquidity event

Finding and nurturing “teacher-customers”

BASIC BERKONOMICS

What’s so basic about entrepreneurism? How do you become a power entrepreneur? How much of it is in your genes and how much can be learned? This book is your resource for your life of entrepreneurism, from start to successful exit, supplying important insights into the entire process. This is the first in a series of BERKONOMICS books for entrepreneurs of all stages.Six chapters, Over 100 insights. More than 50 stories. Dave Berkus and twelve guest authors tell you the what and why’s of entrepreneurism, management and selling the company. They tell stories of good and bad outcomes and lessons learned, and give lots of tips from starting up to raising money to management, growth and the run toward a liquidity event.

BERKONOMICS

With over fifty years of entrepreneurial, management and corporate board experience, Dave Berkus offers 101 business insights for management and boards of companies of all sizes, served up as concise nuggets of actionable wisdom. Interwoven with over fifty of Dave’s stories describing his experiences, this book is an indispensable guide for CEO’s, management and corporate boards for: sharpening your corporate vision, strategic planning, product and price positioning, building and leveraging your board, finding and nurturing “teacher-customers,” focusing resources for growth, and positioning for a liquidity event. Graduate with a degree in Berkonomics, and use these insights to drive your growth and business success.

ADVANCED BERKONOMICS

Dave’s final Berkonomics book of insights for business leaders completes the trilogy, adding yet another one hundred valuable insights containing advanced teachings on starting up, valuing the business, creating a business dashboard, methods of measuring success and much more. This book delves deeper into insights to help more experienced entrepreneurs and managers make great decisions and implement significant metrics.

Master Berkonomics with
Dave Berkus

EXTENDING THE RUNWAY
(Second Edition)

This book helps management and investors align on resource allocation beyond break-even, offering tips and highlighting traps for growing companies. It explores capital preservation and business growth, focusing on optimal use of time, money, relationships, and knowledge. Dave shares real stories of young businesses that avoided or fell into traps, and how they extended their runways for better fund use. The new second edition includes updated material. Comparing aviation and corporate environments, this book is a “must-read” for entrepreneurs, CxOs, and angel and VC investors.

GET SCRAPPY
(Co-authored with Kim Shepherd)

Scrappy means having an aggressive and determined spirit, inclined to fight or compete. This book is for entrepreneurs and managers with the focus and fight to win or become more agile. Inspired by a conversation about company culture, Kim described her company’s culture as “scrappy” – encouraging involvement, urgency, determination, and competition. This led to the creation of this book. We agree that in a world of competing information, the scrappy, agile competitor wins customer attention and allegiance, cutting through traditional management, marketing, and growth tactics. How better to stand out as a manager, salesperson, or company? Get Scrappy!

BERKONOMICS WORKBOOK

Apply the 101 insights from Dave Berkus’s BERKONOMICS to your business. Organize yourself thinking strategically, and share its principles with your managers and board. Use the workbook to organize your thoughts and create an action plan based upon the book, BERKONOMICS. Useful as a stand-alone journal, but better bought along with BERKONOMICS.

STARTING UP!

How do you start a business? What should you consider before and during the journey? This book, part of the Small Business Success Collection, provides actionable insights from Dave Berkus, a successful entrepreneur and angel investor. Dave shares stories of strategies that worked and those that didn’t, offering valuable advice for business success. Content previously published in BASIC BERKONOMICS, BERKONOMICS, and ADVANCED BERKONOMICS. (Second edition.)

RAISING MONEY

How do you raise money for a small business? What is it worth? Who are your best investors? What should you watch out for? This book, part of the Small Business Success Collection, offers actionable insights from Dave Berkus, a successful entrepreneur and angel investor. Dave shares stories of strategies that worked and those that didn’t, providing valuable advice for business success. Content previously published in BASIC BERKONOMICS, BERKONOMICS, and ADVANCED BERKONOMICS. (Second edition.)

GROWING YOUR BUSINESS

How do you grow your business? What opportunities and threats should you consider? How can you manage better? This book, part of the Small Business Success Collection, offers actionable insights from Dave Berkus, a successful entrepreneur and angel investor. Dave shares stories of strategies that worked and those that didn’t, providing valuable advice for business success. (Newly expanded second edition.)

POSITIONING FOR SUCCESS

How do you find the perfect niche and market your product or service? How do you ensure business growth? This book, part of the Small Business Success Collection, provides actionable insights from Dave Berkus, a successful entrepreneur and angel investor. Dave shares stories of strategies that worked and those that didn’t, offering valuable advice for business success. Content previously published in BASIC BERKONOMICS, BERKONOMICS, and ADVANCED BERKONOMICS. (Expanded second edition.)

BUILDING GREAT BOARDS

Do you need a board for your small business? How can a board help grow and protect your business? How do you compensate a board? What are the risks? This book, part of the Small Business Success Collection, provides actionable insights from Dave Berkus, a successful entrepreneur and angel investor. Dave shares stories of strategies that worked and those that didn’t, offering valuable advice for business success. (Expanded second edition.)

MANAGING YOUR WORKFORCE

How do you become a better manager? Maximize your workforce? Operate a virtual office? Hire from the competition? This book, part of the Small Business Success Collection, provides actionable insights from Dave Berkus, a successful entrepreneur and angel investor. Dave shares stories of strategies that worked and those that didn’t, offering valuable insights for business success. Content previously published in BASIC BERKONOMICS, BERKONOMICS, and ADVANCED BERKONOMICS.

PROTECTING YOUR BUSINESS

How do you protect your small business? Manage cash during growth? Fix business bottlenecks? This book, part of the Small Business Success Collection, provides actionable insights from Dave Berkus, a successful entrepreneur and angel investor. Dave shares stories of strategies that worked and those that didn’t, offering valuable insights for business success. This content was previously published in BASIC BERKONOMICS, BERKONOMICS, and ADVANCED BERKONOMICS. (Second edition.)

CASHING OUT!

When and how do you sell your share of a small business? How can you get a higher price? Should you hire an investment banker? This book, part of the Small Business Success Collection, offers actionable insights from Dave Berkus, a successful entrepreneur and angel investor. Dave shares stories of strategies that worked and those that didn’t, providing insights for your business success. This content was previously published in BASIC BERKONOMICS, BERKONOMICS, and ADVANCED BERKONOMICS. (Second edition.)