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An executive’s job is not easy, nor is there much time in a typical day for outreach of any kind.…
Getting any product to market is an act composed of a series of compromises in quality, product perfection, feature-functionality, and…
There is a life cycle for any product, and it is much shorter on average today than five years ago,…
When a new CEO or manager is hired into a company, for a while lots of energy flows from the…
If only newspaper publishers, book publishers, record companies, and movie producers would have had the vision to see their future…
We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded…
It is an old warning in the entertainment industry. Define your persona the way you want others to view you…
One important element of positioning a company is pricing strategy. There are five niches you can chose when defining your…
I am constantly surprised when speaking with entrepreneurs and CEO’s who act puzzled and a bit flustered when I ask,…
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