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Here’s the question: Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question…
My stories of missing the context of the times Over the years, as I managed my several computer companies as…
Focus upon you as marketing genius Let’s focus not upon the process of marketing and positioning, but on you. How…
First, let’s recall the four “P’s” of marketing Marketing is a science devised to help drive customers to your door. …
How planning is done today Most entrepreneurs and managers, when modeling their business operations using a spreadsheet, start with expected…
When meeting with investors or even your board, during the period devoted to feedback after your presentation, you will hear…
Here’s the “what.” I can’t tell you how many times I’ve walked away from deals where the entrepreneur insists on…
Ask the important question first When making a presentation to a new audience, the smart thing to do, if there…
Increasing your chances of success If you seek funds from an organized investment group such as an angel fund, venture…
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