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We’re talking about brand strategy here. Not advertising, and certainly not an easy grasp for amateur marketers. So how developed…
Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Yet if we…
This one is attributed to Red Adair, the famous oil and gas fire suppressing expert. And boy, does it apply…
This story has turned out to be one of the most enduring posts ever for me, well worth repeating. And…
How do you define credibility in business? A friend of mine recently told me his story of how his very…
Here’s the problem: Investors sometimes join into investment rounds that have been pre–negotiated by others, receiving the paperwork already created…
First, the implied promise: Taking money from professional investors such as angels or VCs usually requires that you agree to…
Why is this important advice? Because the first rule for raising money is to do it on good news –…
Dave’s note: This is a reprint of a 2015 insight that seems to have struck a chord with investors and…
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